One of the most useful classes I have taken during my university-level education is Business Communication for Clients. In the course groups of students work with local businesses to complete communication projects. Through this the Business Communication track establishes a symbiotic relationships with local Santa Barbara companies. The companies receive exemplary and free labor as the students gain invaluable practical experience.
I worked with four other students to establish a campaign plan for the Santa Barbara campus's Zero Waste by 2020 Initiative. All University of California colleges are participating in the efforts, however to uphold the school's sustainability-focused reputation Santa Barbara wants to be the first to achieve the goal. My group created several deliverables including infographics, posters, brochures, email drafts,
and digi-know posts. To supplement our work we composed an official Campaign Plan that explained the work we had done for our client and the rationale behind our strategy.
I specifically drafted posters and an email blast. The posters are designed to be posted around campus and the local community of Isla Vista. The layout of the posters is meant to grab attention and provide meaningful yet concise content. Students should be able to gather the necessary information and gain familiarity with the brand without stopping. The email blast is meant to be sent out through a University Announcements email account that reaches all students. The email content is meant to be engaging and highlight information about a specific event.